Careers

We are seeking a dynamic and results-driven Marketing Manager to lead our marketing initiatives and drive brand growth. The ideal candidate will possess a strong background in digital marketing, project management, and leadership. This role requires a strategic thinker who can analyse market trends and develop effective marketing strategies to engage our target audience.

Hours: Monday to Friday (37.5 per week)
Job type: Full-time, Permanent
Location: Canford Audio Limited, Elliott House, Crowther Road, Washington, NE38 0BW

Responsibilities

• Lead and manage daily operations of the Marketing Department, providing leadership and support to a team of two direct reports.
• Develop, refine and execute an annual marketing strategy including overseeing the evolving digital marketing strategy.
• Plan, coordinate, and oversee exhibitions and events to maximize engagement and brand visibility.
• Analyse, interpret, and report on the effectiveness of marketing activities to ensure continuous improvement.
• Elevate Canford's presence and reputation both locally and globally.
• Craft compelling content across various formats, including press releases, news articles, email campaigns, editorial pieces, and brochures.
• Interpret technical data into clear, impactful marketing materials tailored to target audiences.
• Conduct competitor analysis to inform strategies and ensure competitive positioning.
• Build and maintain strong relationships with stakeholders, including external press contacts.
• Oversee and drive engagement with the internal marketing platform (Intranet SharePoint) to ensure effective internal communication.
• Negotiate contracts with stakeholders as needed, such as buying and selling advertisement space.
• Serve as the lead advocate for Canford’s Community Ambassador Programme, driving community engagement initiatives.
• Travel within the UK to meet suppliers and customers, as well as attend exhibitions within the UK and Europe, as required.

Skills and competencies

• Broadcast and Pro Audio/Video product knowledge and technical understanding.
• Creative approach with the ability to work under pressure and to short timescales.
• Strong copy writing experience, with excellent oral and written communication skills.
• The ability to manage multiple projects/tasks simultaneously.
• Have a strong understanding of effective marketing communications using current and emerging technologies.
• Excellent commercial negotiation skills.
• Team player who can lead and inspire.
• In front of Camera Presentation skills.

Desirable

• Experience of NPS and / or other customer service tracking metrics.
• Video creation / presentation and some photography.
• Experience in running community / schools outreach programmes and attending careers fairs.
• Budget management.

Qualifications

• 2+ years’ experience in a marketing B2B role.
• Marketing Degree, or equivalent would be an advantage.
• Job Types: Full-time, Permanent

Benefits

• Bereavement leave
• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Discounted or free food
• Flexitime
• Free flu jabs
• Free parking
• Gym membership
• Health & wellbeing programme
• Life insurance
• On-site parking
• Sick pay